WWE Heel & Baby Face Turns in the Year 2023

Check the list of heel and baby face turns in WWE in 2023.
Heels Turns
- Drew McIntyre: November 13, 2023: Drew completed his long-teased heel turn as he attacked Jey Uso during tag team title match and was revealed to align with Judgment Day for War Games match.
- Santos Escobar: November 10, 2023: Escobar turned on LWO teammate Rey Mysterio after an argument. He crushed Mysterio’s leg behind the steel steps and ring post.
- Myles Borne: August 8, 2023: Borne turned on Josh Briggs and Brooks Jensen to team up with Drew Gulak, Charlie Dempsey and Damon Kemp.
- Shinsuke Nakamura: August 7, 2023: Nakamura attacked Seth Rollins after teaming up with him in a tag team match.
- Jimmy Uso: August 5, 2023: Jimmy Uso attacked his brother Jey in the main event of SummerSlam 2023 to cost him Universal Championship against Roman Reigns.
- The Street Profits: August 4, 2023: The Street Profits attacked Luke Gallows and Karl Anderson on Lashley’s orders to confirm their heel turn.
- Scrypts: July 17, 2023: Scrypts turned heel by attacking Axiom.
- Bobby Lashley: July 14, 2023: After a hiatus, Lashley returned to SmackDown as a heel.
- Blair Davenport: May 30, 2023: Blair turned out to be the mystery attacker who took out several women on the roster.
- Oro Mensah: May 28, 2023: Mensah joined Naom Dar as he cornered him in a British Round Rules match.
- Trish Stratus: April 10, 2023: Trish turned on Becky Lynch after they lost the tag team title match.
- Bron Breakker: April 4, 2023: Breakker attacked Carmelo Hayes in a double turn where Hayes turned face.
- Brock Lesnar: April 3, 2023: After being a tweener during his storyline with Bobby Lashley and a face in his feud with Omos, Brock turned heel once again when he attacked Cody Rhodes on RAW after WrestleMania episode.
- Tatum Paxley: March 14, 2023: Paxley turned on Ivy Nile after a loss in a tag team match.
- Mustafa Ali: February 20, 2023: After his feud with Dolph Ziggler, Mustafa Ali started a comic heel character where he would motivate everyone.
- Logan Paul: February 18, 2023: After eliminating Rollins from Royal Rumble match, Logan attacked Rollins in the Elimination Chamber match to turn back to a heel.
- Drew Gulak: February 14, 2023: Gulak turned on Hank Walker during his match with Charlie Dempsey.
- Alba Fyre: January 31, 2023: After her loss to Sol Ruca, Alba Fyre joined Isla Dawn to turn villain.
- Chelsea Green: January 28, 2023: Green made her re-debut in WWE as a “Karen type” heel character.
- Hit-Row(Ashante “Thee” Adonis, Top Dolla & B-Fab): January 6, 2023: Hit-Row turned heel by attacking Ricochet after he defeated Top Dolla in Royal Rumble qualifier.
- Alexa Bliss: January 2, 2023: Alexa Bliss started reverting back to her Bray Wyatt Universe character and attacked Bianca Belair to turn villian once again.
Face Turns
- The Miz: October 30, 2023: The Miz turned face when he started feuding with Intercontinental Champion Gunther.
- Zoey Stark: September 2, 2023: Stark turned babyface after ending her association with Trish Stratus.
- Shayna Baszler: July 2023: While Baszler was meant to be the villain, she was later perceived as the babyface during her feud with Ronda Rousey.
- Ronda Rousey: July 1, 2023: Shayna Bazler turned on Ronda at Money in the Bank event and cost them the Women’s Tag Team Championship.
- Maxxine Dupri: June 2023: Maxxine Dupri turned face when she aligned with Alpha Academy.
- Tommaso Ciampa: June 19, 2023: Ciampa started working as face upon return from injury.
- Jey Uso: June 16, 2023: Jey Uso turned face by attacking Roman Reigns at Smackdown when Roman gave him a choice between The Bloodline and Jimmy.
- Jimmy Uso: May 27, 2023: Jimmy Uso turned face by attacking Roman Reigns at Night of Champion when Roman disrespected Jey.
- Von Wagner & Robert Stone: April 2023: Wagner and Stone slowly started turning faces.
- Alpha Academy(Otis & Chad Gable): April 2023: Gable and Otis slowly started turning faces since the start of the year, which was substantiated after WrestleMania 39.
- Carmelo Hayes & Trick Williams: April 4, 2023: Carmelo Hayes was showing face tendencies since his program with Bron Breakker started over NXT Championship. The turn was complete when Breakker turned heel on Hayes.
- Seth Rollins: February 18, 2023: Seth Rollins turned babyface when Logan Paul cost him Elimination Chamber match.
- Nikki Cross: February 13, 2023: Cross has turned face after revealing that she feels lonely and is looking for friends.
- Legado Del Fantasma(Santos Escobar, Zelina Vega, Joaquin Wilde & Cruz Del Toro): February 10, 2023: Escobar suddenly turned face after he exchanged masks with Rey Mysterio and showed him respect. The rest of Legado Del Fantasma also turned face with him.
- Gigi Dolin: February 7, 2023: Jacy Jayne turned on Gigi Dolin on NXT who will work as a face in this feud.
- Sami Zayn: January 28, 2023: Sami turned babyface at Royal Rumble after being removed from the Bloodline.