PFL(Professional Fighters League) has sold a minority equity stake to Saudi Arabia’s SRJ Sports Investments.
As per an article posted on PFL MMA website, it is an investment agreement to accelerate PFL’s momentum in expanding globally, recruiting top fighters, and building its fanbase. SRJ will also help PFL’s expansion in Saudi Arabia and the wider MENA region with the launch of PFL MENA regional league.
SRJ Sports Investments is a sports-focused fund launched by Saudi Arabia’s Public Investments Fund. As per reports, PFL will get $100 million dollar in investments as per the deal. The figure is not revealed by PFL though. This is the first investment made by SRJ since its launch 3 weeks ago.
PFL co-founder and chairman Donn Davis commented that this new capital will help PFL realize the vision of becoming co-leaders in MMA. PFL CEO Peter Murray said that PFL has become #2 MMA company in just years, but the best of PFL is still to come with SRJ backing.
SRJ Chairman Bander Bin Mogren said that the aim of the investment is to nurture the local and regional talent pool in martial arts, promote gender equality in sport, and bring new opportunities directly to Saudi Arabia and the wider MENA region.
A part of the investment will also go into launching PFL Super Fight League which will produce PPV events. Super Fight League already has signed Former UFC Heavyweight Champion Francis Ngannou, Jake Paul, Kayla Harrison, Claressa Shields, and Amanda Serrano under exclusive MMA contracts.
PFL is also planning to launch PFL Africa with Francis Ngannou as helm as the co-owner. PFL Europe is already hosting events from 2022. PFL MENA will be PFL’s third regional division.