WWE and Slim Jim have announced a new record-breaking partnership.
On August 3, 2023, WWE and Slim Jim announced their partnership via press release which is the largest sponsorship deal in WWE history. Slam Jim is sponsoring a Battle Royale match at SummerSlam 2023, scheduled to take place on Saturday, August 5th, at Ford Field in Detroit.
The press release also mentioned WWE and Slim Jim’s joint partnership 30 years ago which led to a series of captivating Slim Jim commercials, including one with Randy Savage, who introduced the now-famous slogan, “Snap Into a Slim Jim!”.
The SummerSlam Battle Royale will mark the beginning of a new partnership, but the collaboration will not stop there. It has also been announced that Slim Jim will be involved in Survivor Series in November, as well as in Royal Rumble event and WrestleMania 40.
The upcoming SummerSlam Battle Royale is set to feature 20 men. Five superstars have been officially announced including Tommaso Ciampa, Chad Gable or Otis, Shinsuke Nakamura, LA Knight, and Sheamus.
Alongside the live event collaborations, the WWE and Slim Jim alliance will encompass custom content and social media initiatives involving Superstar talent.