WWE and Mars Wrigley, the company for Snickers bar, have decided to continue their partnership.
Today, WWE and Mars Wrigley announced that they have renewed their partnership. The new deal will see “SNICKERS” becoming the presenting sponsor of WrestleMania 37. This marks the sixth straight year that Snickers will be the sponsor for the Showcase of Immortals.
The deal will also see WWE Talents doing Snickers Promotions for their tagline “out of sortsness.” The spots will air in WWE’s regular shows WWE RAW on USA Network and Friday Night SmackDown on FOX and will also air on Peacock’s WWE Network at WrestleMania night.
It was revealed that soon Snickers will release limited-edition candy bars featuring WWE Superstar taglines include WWE Universal Champion Roman Reigns, SmackDown Women’s Champion Sasha Banks, Charlotte Flair, Alexa Bliss, and The Miz.
WWE Chief Brand Officer Stephanie McMahon stated that we are excited to bring their long-standing partnership to the next level and also we are proud to incorporate WWE Superstars into SNICKERS’ popular campaign.
WrestleMania 37 will air from Raymond James Stadium in Tampa, Florida over two nights on Saturday, 10 April, and Sunday, 11 April. WWE will announce ticket availability and safety protocols in the coming weeks, along with information on additional WrestleMania Week events.