NJPW has a new partner to air their content in the United States.
New Japan Pro Wrestling has announced a new TV deal to air their content in the United States, Canada and United Kingdom. Starting from 11 February 2021, a one-hour programming will air on Roku Channel in these three countries.
New episodes will air from 5 PM EST on the Roku channel and will be available to stream on-demand after that. Additionally, Roku Channel will feature the library of NJPW’s best matches from 2020.
It is mentioned that more historical content will be available on the streaming service in future. The deal will make NJPW the first pro-wrestling promotion to debut on an AVOD service. WWE recently announced that it will be moving the WWE Network over to Peacock. But WWE content will be available on the service from 18 March.
Previously, NJPW had a deal with AXS TV to air their shows in United States. That deal ended in late 2019 after Anthem Sports bought majority stake in AXS TV. Anthem Sports & Entertainment is the parent company of Impact Wrestling.
Prior to their deal with Roku, NJPW was reportedly also talking to Pluto TV.